Reputation, growth, and
revenue infrastructure
for private capital.
Collateral is Rush Carat’s dedicated practice for private equity firms, general partners, and institutional funds — built around the pace, discretion, and stakes of the asset class. One partner across the fund and the portfolio.
LPs, co-investors, lenders, and portfolio management teams all watch the same situation from different angles. A reputational event, a stalled process, or a portfolio company underperforming on revenue carries consequences that move well beyond a single asset. Collateral is built around that reality.
Where we engage
At the fund level, and directly inside the portfolio.
Fund & GP Reputation
Positioning and narrative management for the firm and its partners with LPs, press, and the market.LP & Investor Communications
Clear, disciplined communication through fundraising, capital events, and periods of change.Portfolio Crisis Response
Rapid-response reputation and communications support for a portfolio company under pressure.Deal & Transaction Communications
Messaging for acquisitions, take-privates, restructurings, and exits.Portfolio Revenue Acceleration
Outsourced SDR, AE, and Customer Success deployment inside portfolio companies to build enterprise value ahead of an exit.Portfolio Growth & Positioning
Brand and demand generation support to strengthen a portfolio company’s commercial narrative.One point of accountability across the firm.
Rush Carat works directly with GPs and fund leadership on reputation, LP communications, and the moments — a fundraise, a leadership change, a market event — where the story around the firm needs to be actively managed rather than left to chance.
Deployed directly into portfolio companies.
The same speed and discipline extends into individual portfolio companies — crisis response when something goes wrong, and outsourced revenue capacity deployed quickly when a company needs to accelerate growth ahead of a process.
Engagement model
Scoped to a single situation, a single portfolio company, or the full firm.
Managing reputation or revenue across a portfolio?
Discretion is standard. Let’s talk.